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UID:350@ergonomics.org.au
DTSTART;TZID=Australia/Melbourne;VALUE=DATE:20230208
DTEND;TZID=Australia/Melbourne;VALUE=DATE:20230209
DTSTAMP:20230131T005916Z
URL:https://www.ergonomics.org.au/events/human-factors-and-ergonomics-soci
 ety-webinar/
SUMMARY:Human Factors and Ergonomics Society - webinar
DESCRIPTION:HFES Product Design Technical Group Webinar: You Have Enabled D
 esign to Get a Seat at the Table - Now What? Strategies for Getting and Ke
 eping that Seat\n&nbsp\;\n\nEveryone has a boss\, even a CEO has a board t
 hat governs the top executive leader of a company. This is no different fo
 r design orgs\; For design leaders this means understanding what it means 
 to make your boss be successful while bringing the voice of the customer t
 o the table. A design org could report into the CMO\, COO\, CPO\, CTO and 
 in some unique situations to the CEO. In all of these instances the object
 ives of the leaders can determine design org’s focus and outcomes. This 
 may very well determine what it feels like to have a “seat at the table
 ” or not. What does it take to elevate UX/CX to a high-level position fr
 om which it participates in the process of making decisions about the desi
 gn of experiences?\n\nIn his talk\, TS Balaji will take a deep dive into
  what to do and what not to do in order to establish and maintain UX/CX as
  a function that is considered in corporate decisions that drive strategy 
 and ultimately experiences for their customers and users. A key to success
  is looking outward while considering why a superior user experience is im
 portant and how it contributes to the mission of the company. The answers\
 , in turn\, must be constructed in the language understood by principal de
 cision makers\, and in many instances\, you may use design to help achieve
  the objectives of the principal decision makers. Making your presence at 
 the decision table to be persistent requires continuous research\, experim
 entation and commitment to discover changing experiences needed by users a
 nd customers.\n\n&nbsp\;\n\nWednesday\, February 8\, 2023\n\n12:00 pm EST 
 | Free for members and non-members\n\nTo register\, click here: HFES Produ
 ct Design Technical Group Webinar
CATEGORIES:Non HFESA Event
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